The social dimension of customer relationships III
  • The social dimension of customer relationships III

    April 1, 2015
    0 0 0 0 0 0 0 By Mark Atterby Social CRM is about generating conversations and dialogue with prospects to build higher value customer relationships. That’s higher value for the customer as well as the organisation. Social media is not simply a vehicle to push out content and your messaging, but a mechanism to […]
  • The social dimension of customer relationships – Part I

    March 17, 2015
    0 0 0 0 0 0 1 By Mark Atterby Social Media and marketing automation are redefining the CRM (Customer Relationship Management) landscape, blurring the functional lines between sales, marketing and customer service. Each social media interaction, positive or negative, has the potential to be magnified across a network of connected people. In recent years […]