Customer Insight and Analytics in Telecoms – Dec 2015
Date(s) - 02/12/2015 - 03/12/2015
London, United Kingdom
Categories No Categories
Radically Improve Customer Interaction, Reduce Churn and Increase Market Share
Do you know how to successfully capture and analyse your customer data?
Telecoms companies across the globe are well aware of the importance of customer insight and how the successful capture and analysis of data can translate into competitive advantage and increased profits. Do it right and you can achieve differentiation and become a market leader in a saturated and highly competitive sector. Do it wrong and you risk high customer churn levels, spiraling retention costs and wasted marketing spend. Consequently, telecoms companies are investing more time and resource into more getting customer segmentation and insight right.
While more sophisticated systems are capturing more and more information about customers, the challenge remains in understanding how to sift through the myriad of complex data, align it with business objectives and ensure insight remains focused on the bottom line. Acorporation and market-focused approach to analytics is key.
Taking place in London, Customer Insight and Analytics for Telecoms will offer a uniquely open forum for debate and discussion. Attend and hear from a stellar line up of speakers from world renowned telecoms companies that have mastered how to improve customer interaction, reduce churn and drive profitability. Take part in interactive sessions to learn how to gather and action customer insight, and segment this data to radically enhance the customer experience and increase customer stickiness. Plus! Benefit from cutting-edge operator case studies
Understand how customers communicate, make purchasing decisions and proactively respond to their changing behaviour. Get to the bottom of churn and find out what steps you need to make in order to make them change their mind, and which channel is the best to communicate with them.
Take advantage of a stellar line up of speakers from world renowned telecoms operators that have mastered how to improve customer interaction, reduce churn and drive profitability. Take part in interactive sessions to learn how to gather and action your customer insight, and segment this data to radically enhance the customer experience.