In a rapidly changing world, aided by multiple outlets for customer feedback, virtually every company recognizes the powerful voices of its customers and strives for improved customer experiences to promote the brand. However, many companies fall short. They find it difficult to move away from a traditional transactional, cost-driven approach to a long-term investment enablement approach that is focused on relationship building with its customers.
Today, corporations need to transform their business, but doing so requires a major transition from service improvement to service innovation. Here are the six steps business leaders should take to spark a service innovation transformation.
|Create Date||January 19, 2015|
|Last Updated||March 9, 2015|