In today’s competitive environment, customers are in full control of their relationship with their financial service providers. “Always on” access to information through the branch, call center, Web and mobile channels create commodities of financial products. To compete, financial institutions must now realize that channel management is much more than a simple organizational enabler.
Companies that create a robust strategy, migration plan, and integrated multichannel processes with a customer-focused approach can turn their channel management efforts into a key differentiator.
|Create Date||January 19, 2015|
|Last Updated||March 9, 2015|