Changing the Channel – Whitepaper from Peppers and Rogers Group
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d7Changing the Channel - A New Approach to Multichannel Strategy in the Financial Services Industry.

In today’s competitive environment, customers are in full control of their relationship with their financial service providers. “Always on” access to information through the branch, call center, Web and mobile channels create commodities of financial products. To compete, financial institutions must now realize that channel management is much more than a simple organizational enabler.

Companies that create a robust strategy, migration plan, and integrated multichannel processes with a customer-focused approach can turn their channel management efforts into a key differentiator.


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Create DateJanuary 19, 2015
Last UpdatedMarch 9, 2015
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