Marketing
  • Measuring the impact of content

    June 16, 2015
    1 0 3 4 0 0 0 By Mark Atterby In recent years there has been a dramatic growth in content marketing. Spurned on by their Social Media initiatives, marketers are now producing more content than ever before. However, few to no standards exist that adequately capture the impact of content on the business, whether […]
  • Engaging on Instagram

    June 2, 2015
    0 0 0 0 0 0 0 By Mark Atterby Over the last year or so Instagram has become the fastest growing Social Media Channel. At over 300 million accounts it is now larger than Twitter. Its potential as a channel to improve customer as well as employee engagement is being realised by a number […]
  • Brazilian BPO Market slips

    June 3, 2014
    0 0 0 0 0 0 0 The Brazilian business process outsourcing (BPO) market witnessed a decline in revenue by 5.1 percent from 2012 to 2013. The situation was caused mainly by the departure of Tellus and Vidax from the market combined with reduced performance by some important players. The market is set to recover, […]