Banking on total Relationships – Whitepaper from Peppers and Rogers
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d5Banking on Total Relationships: Paving the Way for Customer Loyalty

This white paper examines the Total Relationship Loyalty concept, share best practices from around the world, and provide a framework for banks to get started on changing the way they operate their loyalty programs.

Total Relationship Loyalty puts into action the idea that customers should be rewarded for their entire relationship with a bank. It enables banks to establish a complete view of the customer by looking holistically across these three dimensions.

Total Relationship Loyalty increases a bank’s bottom line by offering customers highly attractive and relevant rewards for building up their product and service portfolio through the right channels.


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banking_customers.pdf
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Create DateJanuary 19, 2015
Last UpdatedMarch 9, 2015
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