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Australian Enterprise are early Adopters but Late Developers when it comes to Mobility

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Australian enterprises are less mature than their international counterparts in embracing mobility as a core part of their business and IT strategies according recent research from IDG. The majority of local enterprises are focused on using mobility for internal business processes rather than for customer-facing procedures or revenue generation.

To explore how enterprises use mobility to drive successful business outcomes, Unisys commissioned IDG Connect to survey 449 business and IT decision makers across 13 countries, including 49 decision makers in Australia.

“Many Australian organisations were early adopters when it came to deploying mobile devices to employees and supporting BYOD. However, our research and our discussions with many local organisations have revealed that many of them haven’t moved beyond the early stages of mobility adoption to embrace mobility as a core part of their business strategies”, said Ms Lee Ward,vice president and general manager, IT outsourcing, Unisys Asia Pacific

“Less than one third (29 percent) of Australian organisations have implemented a mobility roadmap driven by business strategy compared more than half (52 percent) of Mobile Trendsetters,” Ms Ward added.

The research found that most organisations have mobility strategies in place.  However, just 21 percent globally, and only 6 percent in Australia, place themselves in the most mature mobility category.  This group of “Mobile Trendsetters” is characterised as having a defined mobility strategy that drives the technology roadmap, tracks success metrics, has mobility-related policies in place, and has integrated mobility into overall enterprise governance.

The majority of organisations globally, and in Australia, are either “Mobile Enabled” with strategies and policies in place but no proactive governance or “Mobile Aware” with pockets of mobile initiatives and some policies in place but no overall strategy or governance.  However, Australian organisations are almost twice as likely as the global average to be on the bottom of the maturity scale – in the “Mobile Void” category- with no strategy, policies or governance.

 
MOBILE MATURITY SCALE AUSTRALIA GLOBAL
Mobile Trendsetter – mobile strategy drives technology roadmap; success metrics, policies and governance in place 6% 21%
Mobile Enabled – strategy in place; policy in place but not enforced; proactive governance 35% 40%
Mobile Aware – pockets of mobile initiatives underway; some key policies; no strategy; reactive  governance 40% 28%
Mobile Void – no strategy, policies or governance 19% 11%
 

“In the four years that Unisys has conducted market research into enterprise mobility, we have seen the discussion mature from simply what types of devices to deploy and whether to support a BYO approach, to more mature concepts of how to use mobile strategies and technology to develop new products and services, improve employee productivity, deliver better customer/citizen service, and generate new revenue opportunities,” said Ms Lee Ward,vice president and general manager, IT outsourcing, Unisys Asia Pacific.

“Many Australian organisations were early adopters when it came to deploying mobile devices to employees and supporting BYOD. However, our research and our discussions with many local organisations have revealed that many of them haven’t moved beyond the early stages of mobility adoption to embrace mobility as a core part of their business strategies.  Less than one third (29 percent) of Australian organisations have implemented a mobility roadmap driven by business strategy compared more than half (52 percent) of Mobile Trendsetters,” Ms Ward said.
July 9, 2014
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